Our CUSTOMERS are king
Without them our whole existence is meaningless
Our SERVICE will be the benchmark of the industry
Our TECHNOLOGY will lead us
Our ATTITUDE will be noticed by customers and envied by our competitiors (!)
Our PRODUCTS will be a part of a range that compliments each other.
They will be of the highest quality and offer the most value for money on the market
Our RESOURCES will be used efficiently and effectively to ensure that they are aligned to the needs and goals of the institution (UP)
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